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Saneiv Enlightenment Center Business Plan
Scottsdale / Paradise Valley, Arizona
Executive SummaryThe Saneiv Enlightenment Center is a startup private membership club dedicated to promoting the exclusive teachings of spiritual master Saneiv, recognized as the world's only true enlightened master. Located in the affluent Scottsdale/Paradise Valley area of Arizona, the 15,000-square-foot facility will serve as a sanctuary for spiritual growth, offering Saneiv's proprietary yoga alternative, progressive degree-based training programs, and access to a mini-gym for holistic wellness. Upon reaching the 100th degree of training, members become eligible for the elite Saneiv Collective Consciousness Group, aimed at fostering global peace through collective enlightenment.As a private club, membership will be selective, targeting spiritually inclined individuals seeking profound transformation. Initial revenue will stem from tiered memberships ($150–$500/month), with projected first-year enrollment of 100 members generating $180,000 in revenue. Startup costs total approximately $1.2 million, covering facility build-out, equipment, staffing, and marketing. Year-one operating expenses are estimated at $950,000, yielding a modest net loss of $50,000 before scaling to profitability in Year 2 through membership growth and events.Funding will be sought via personal investment, loans, or grants for spiritual/wellness initiatives. The center positions itself in a growing $186 billion global spiritual services market, with strong local demand in Scottsdale's wellness ecosystem.Company DescriptionOverview
Operating Expenses (Year 1 Annual)
Profit & Loss Projection (Years 1–3)
Notes: Startup funding covers Year 1 loss; break-even at 200 members. Assumes 20% revenue growth from add-ons/events. Detailed cash flow available upon request.Funding RequestSeeking $1.5 million in startup capital (equity/loan) for facility launch and Year 1 operations. ROI projected at 15% by Year 3 via membership scaling.Appendix
- Legal Structure: Limited Liability Company (LLC) registered in Arizona, with additional compliance as a private membership club (e.g., bylaws for selective membership, no public access).
- Location: 15,000 sq ft leased space in Scottsdale/Paradise Valley, AZ, blending serene desert aesthetics with modern amenities. Includes a 1,000 sq ft dedicated mini-gym.
- Mission: To illuminate paths to enlightenment through Master Saneiv's teachings, culminating in the Saneiv Collective Consciousness Group for world peace.
- Vision: Establish a global network of enlightenment centers, starting with this flagship location.
- Business Model: Private membership club with recurring fees; ancillary revenue from workshops, merchandise, and podcast sponsorships.
- Unique Value Proposition: Exclusive access to Saneiv's 100-degree system, differentiating from generic yoga/spiritual centers via personalized mastery and elite collective.
- Core Offering: Saneiv Yoga Alternative classes (group/private sessions, $25–$100 each or bundled in memberships).
- Training Program: Progressive degrees (1–100), with milestones unlocking deeper teachings and Collective eligibility.
- Facilities: Meditation halls, offices, reception, display cases for Saneiv artifacts, and mini-gym (heavy bags, Cybex Smith machine, dumbbells, lat pulldown, padded flooring, mirrors).
- Add-Ons: Podcast ("Enlightenment Echoes"), weekly meet-and-greets, merchandise (mats, books).
- Demand: Existing centers like Scottsdale Center for Spiritual Living and New Vision Center report high engagement; yoga memberships average $115–$180/month. Events like the SoulSearch Enlightenment Expo (Oct 2025) draw 500+ attendees, indicating untapped potential for exclusive clubs.
- Target Market: Adults 35–65 (60% female), high-income professionals/spiritual seekers. Initial pool: 5,000 potential members within 20-mile radius (via LinkedIn/social data).
- Competition: Unity of Phoenix, The Foundry (yoga-focused, $78–$180/month memberships). Differentiation: Saneiv's "only true" enlightenment claim and 100-degree exclusivity.
- SWOT:
- Strengths: Unique IP (Saneiv teachings), private club prestige.
- Weaknesses: Startup risks, niche appeal.
- Opportunities: Podcast virality, partnerships with local expos.
- Threats: Economic downturns affecting discretionary spending.
- Founder/Spiritual Leader: Master Saneiv (full-time, $95,000 salary + housing allowance).
- Core Staff (all full-time unless noted):
- Office Manager: Oversees operations ($60,000/year).
- Receptionist: Front-desk/inquiries ($36,400/year).
- Personal Assistant to Saneiv: Scheduling/support ($50,000/year).
- Outsourced/Part-Time:
- IT Support: $500/month.
- Accountant: $750/month (taxes/filings).
- Cleaning Crew: Weekly ($3,000/month Year 1; transition to student volunteers).
- Instructors: Saneiv-led initially; hire 2 part-time ($30/hour) as membership grows.
- Total Year 1 Payroll: ~$300,000 (including 20% benefits).
- Arizona LLC formation: $85 filing fee.
- Private club setup: $100 application + $44 fingerprints (per key personnel) + bylaws drafting ($500 legal fees). Total: $1,000.
- Digital: Professional website ($3,000 build) + upgraded 20 social media accounts ($200/month) + LinkedIn Premium ($60/month). Create/upgrade Meetup groups (free–$100 setup).
- Advertising: Social media ads ($2,000/month Year 1) + podcast promotion ($500/month ads).
- Events: Weekly meet-and-greets Year 1 (52 events, $200 each = $10,400); monthly thereafter (24 events over 2 years, $200 each = $4,800). Total recruiting: $15,200.
- Budget: $50,000 Year 1 (digital/events).
- Sales Funnel: Free intro sessions → trial membership ($50/week) → full enrollment.
- Membership Tiers: Basic ($150/month), Advanced ($300/month), Elite ($500/month).
- Year 1: 100 members (avg. $150) = $180,000.
- Year 2: 200 members = $360,000.
- Add-Ons: Classes/merchandise = 20% uplift.
- Lease: 15,000 sq ft at $35/sq ft/year = $525,000/year ($43,750/month).
- Build-Out: Reception counter ($5,000), 6 display cases ($6,000), 5 offices (build-out $50,000), mini-gym integration ($10,000). Total: $71,000.
- Equipment:
- Office Furniture: $5,500.
- Stretching Mats (50 units): $1,000.
- Alarm System: $45,000.
- Tech: 6 laptops/2 printers ($5,400).
- Mini-Gym: Heavy bags/mounting ($1,200), Cybex ($4,500), padded floor ($5,000), dumbbells ($1,500), lat pulldown ($1,800), mirrors ($3,000). Total: $17,000.
- Building Sign: $2,500.
- Podcast Setup: $800.
- Vehicles: Used 4WD pickup ($35,000), used SUV ($30,000). Annual maintenance/fuel: $4,000; insurance: $3,000.
- Saneiv Housing: $3,000/month rent + $150 utilities + $100 wifi/alarm/month + furniture/TV/movers ($8,500 one-time).
- Hours: 6 AM–8 PM, 7 days/week.
- Capacity: 50 simultaneous users (classes/gym).
- Suppliers: Local vendors for cleaning/utilities.
Category | Estimated Cost |
|---|---|
LLC/Legal | $1,000 |
Lease Deposit (3 months) | $131,250 |
Build-Out & Signage | $73,500 |
Furniture & Equipment (offices/mats/tech/gym/podcast) | $29,700 |
Website & Social Upgrades | $3,200 |
Vehicles | $65,000 |
Saneiv Housing Setup | $8,500 |
Initial Marketing/Events | $15,200 |
Insurance Setup (one-time premiums) | $5,000 |
Total Startup | $332,350 |
Category | Estimated Cost |
|---|---|
Lease | $525,000 |
Utilities | $31,500 |
Salaries (incl. Saneiv + benefits) | $300,000 |
Staff (outsourced IT/accountant) | $15,000 |
Cleaning | $36,000 |
Marketing/Ads | $24,000 |
Insurance (liability/fire/theft/vehicles) | $18,000 |
Social Media/LinkedIn | $3,120 |
Vehicle Maintenance/Fuel | $4,000 |
Saneiv Housing (rent/utilities/wifi/alarm) | $42,600 |
Misc. (supplies/events) | $10,000 |
Total Operating | $1,009,220 |
Year | Revenue | Expenses | Net Profit/Loss |
|---|---|---|---|
1 | $180,000 | $1,341,570 (incl. startup) | ($1,161,570) |
2 | $360,000 | $1,034,220 | ($674,220) |
3 | $540,000 | $1,034,220 | ($494,220) |
- Detailed cost breakdowns and vendor quotes.
- Sample membership bylaws.
- Market research sources (e.g., Transparency Market Research for spiritual services growth).
