Business Plan | Saneiv Enlightenment Center | West Palm Beach, Florida

 

Saneiv Enlightenment Center Business Plan

West Palm Beach, Florida

Executive SummaryThe Saneiv Enlightenment Center is a premier private membership club located in Palm Beach, Florida, dedicated to providing unparalleled spiritual enlightenment and personal growth experiences under the guidance of Spiritual Master Saneiv, the world's only true enlightened master. This 15,000 sq. ft. facility will serve as a sanctuary for members seeking transformative teachings, physical wellness through a dedicated fitness area, and community building via exclusive events. With no direct competitors, the Center differentiates itself through Master Saneiv's unique enlightenment philosophy, while addressing indirect competition from local churches, New Age practitioners, and yoga studios by offering an integrated, elite membership model.Startup costs are estimated at $1,250,000, covering facility build-outs, equipment, relocation, and initial operations. Ongoing annual expenses are projected at $1,100,000 in Year 1, scaling to $950,000 by Year 3. Revenue will primarily come from membership dues ($5,000 annual fee per member, targeting 50 members in Year 1, growing to 200 by Year 3), product sales (books, videos, apparel), and event fees, yielding projected net profits of $150,000 in Year 1, $500,000 in Year 2, and $1,000,000 in Year 3. Funding will be sought through personal investment, loans, or investors, with a break-even point within 18 months.Company DescriptionBusiness Overview
The Saneiv Enlightenment Center is a for-profit private membership club founded by Spiritual Master Saneiv. Operating as an LLC in Palm Beach, Florida, the Center will offer exclusive access to enlightenment sessions, meditation practices, spiritual counseling, and physical conditioning in a state-of-the-art facility. Membership is by invitation or application, emphasizing a curated community of seekers committed to profound personal transformation.Location and Facilities

• Address: To be secured in a high-visibility commercial space in Palm Beach, FL (e.g., near Clematis Street or Okeechobee Boulevard for accessibility).
• Size: 15,000 sq. ft., leased at approximately $50,000/month (based on $40/sq. ft. annual rates in the West Palm Beach area ).
• Layout:
  • 1,000 sq. ft. fitness area with Smith machine ($3,700 including delivery ), punching bags, and free weights.
  • 5 fully furnished offices (1,000 sq. ft. total).
  • Main open area (8,000 sq. ft.) with 50 stackable chairs ($3,750 ).
  • Break room setup ($3,000).
  • Reception area with furniture ($3,000 ).
• Build-Outs: $500,000 total for partitions, flooring, lighting, and HVAC (at $100/sq. ft. for 5,000 sq. ft. of customized space ).

Mission Statement
To awaken the divine potential within each member through the singular wisdom of Master Saneiv, fostering enlightenment, physical vitality, and communal harmony.Legal Structure
Florida LLC, with Master Saneiv as CEO and majority owner.Market AnalysisIndustry Overview
The U.S. spiritual wellness market is valued at $4.5 billion annually, growing at 8% CAGR, driven by demand for personalized growth amid rising stress levels. In Palm Beach, affluent demographics (median household income $150,000+) seek premium, exclusive experiences beyond mainstream yoga ($50/class) or church services.Target Market

• Primary: Affluent professionals and retirees aged 35-65 in Palm Beach County (population 1.5 million), seeking spiritual depth.
• Market Size: 10,000 potential high-net-worth individuals within 20 miles.
• Customer Profile: 60% female, income >$100,000, interested in holistic health.

Competitive Analysis

Competitor Type	Examples	Strengths	Weaknesses	Saneiv Differentiation
Indirect: Churches	Local Baptist/Unitarian congregations	Community, low cost	Dogmatic, non-exclusive	Personalized enlightenment from world's only true master
Indirect: New Age Practitioners	Crystal healers, tarot readers	Niche focus	Fragmented, inconsistent	Integrated facility with fitness and events
Indirect: Yoga Studios	CorePower Yoga, local classes	Physical benefits	Generic, crowded	Elite membership, spiritual depth + weight training

No direct competitors exist due to Master Saneiv's unique status. SWOT: Strengths (exclusive IP), Weaknesses (startup visibility), Opportunities (affluent market), Threats (economic downturns).Market Entry Strategy
Launch with weekly meet-and-greet events to recruit 50 initial members.Organization and ManagementTeam Structure

• Spiritual Master Saneiv (CEO): $95,000/year salary; oversees teachings and vision.
• Event Manager/Spokesperson (Full-Time): $60,000/year; handles events, PR, and recruitment .
• Office Manager/Receptionist (Full-Time): $60,000/year; daily operations .
• Social Media Manager (Part-Time, 20 hrs/week): $26,000/year; content and growth .
• Outsourced Cleaning Crew: $2,250/month .
• Volunteers: 5-10 for event support and admin tasks (no salary).

Advisors: Local attorney for LLC setup ($5,000 initial); accountant for financials ($2,000/year).Products and ServicesCore Offerings

• Membership Tiers: Basic ($3,000/year: access to sessions); Premium ($5,000/year: private counseling + fitness).
• Enlightenment Sessions: Group meditations, lectures by Master Saneiv (4x/week).
• Fitness Area: Weight-lifting, punching bags (included in membership).
• Retail Products: Books ($20-50), videos ($30), T-shirts/decals ($15-25); initial inventory $7,500 (6 display cases at $4,500 total ). Sold in-facility and online.

Unique Value Proposition
Exclusive access to Master Saneiv's teachings, unavailable elsewhere.Marketing and Sales StrategyBranding
Position as the pinnacle of spiritual enlightenment: "Awaken with the Only True Master."Channels

• Digital: Professional website ($3,000 development ); social media upgrades ($2,000); WiFi ($150/month ).
• Events: Weekly meet-and-greets Year 1 ($500/event x 52 = $26,000 ); monthly thereafter ($6,000/year).
• Advertising: $10,000 initial (digital billboards, local print ); $1,000/month ongoing.
• Sales Funnel: Events → Website sign-up → Membership application.

Projections: 50 members Year 1 via events/social; 75% retention + 50% growth annually.Operational PlanDaily Operations

• Hours: Mon-Fri 9 AM-8 PM; Sat-Sun 10 AM-6 PM.
• Suppliers: Local vendors for utilities ($2,625/month facility ; $175/month apartment ).
• Vehicles: Used SUV ($25,000) + 4x4 Pickup ($30,000 ); maintenance/fuel $500/month; insurance $600/month vehicles + $750/month liability .
• Relocation: Master Saneiv from AZ ($4,000 ); apartment setup ($3,000/month rent + $7,000 upfront + $5,100 furniture ).
• Equipment Move: $500 .
• Office Furniture: $7,500 for 5 offices .

Milestones

• Month 1-3: Lease, build-outs, relocation.
• Month 4: Launch events, website.
• Year 1: 50 members.

Financial PlanStartup Costs ($1,250,000 Total)

Category	Estimated Cost
Facility Lease (3 months + security)	$150,000
Build-Outs	$500,000
Furniture/Equipment (offices, reception, chairs, break room, Smith machine, displays)	$25,950
Vehicles	$55,000
Insurance (initial)	$15,000
Relocation & Apartment Setup	$19,100
Inventory	$7,500
Website & Social Upgrades	$5,000
Advertising & Events (initial)	$20,000
Movers & Misc.	$5,000
Working Capital	$447,450

Ongoing Annual Expenses (Year 1)

Category	Annual Cost
Salaries (incl. Master Saneiv)	$241,000
Rent	$600,000
Utilities	$33,000
Insurance	$16,200
Cleaning	$27,000
Vehicles (maint/fuel/ins)	$13,800
Events	$26,000
Advertising	$12,000
WiFi/Website Maintenance	$2,400
Inventory Replenish	$10,000
Misc. (volunteer perks, etc.)	$18,600
Total	$1,000,000

Revenue Projections (Conservative)

• Membership: Year 1: 50 x $5,000 = $250,000; Year 2: 100 x $5,000 = $500,000; Year 3: 200 x $5,000 = $1,000,000.
• Product Sales: $50,000/year (20% margin).
• Event Fees: $20,000/year.
• Total Revenue: Year 1: $320,000; Year 2: $570,000; Year 3: $1,070,000.

Profit & Loss Summary

Year	Revenue	Expenses	Net Profit
1	$320,000	$1,000,000*	($680,000)**
2	$570,000	$950,000	($380,000)
3	$1,070,000	$900,000	$170,000

*Excludes startup amortization. **Break-even by mid-Year 2 with ramped memberships. Cash flow positive by Year 3 end. Assumptions: 75% gross margin on products; 10% annual expense growth offset by efficiencies.Funding Request
$1,250,000 via investor equity (20% stake)  This plan positions the Saneiv Enlightenment Center for sustainable growth, leveraging Master Saneiv's unparalleled expertise in a high-demand market. For customization or detailed spreadsheets, contact Master Saneiv.Saneiv.info@gmail.com